As a university our mission is to share knowledge, both within the organisation with our staff and students, and externally with other employers and the wider community. Our wellbeing programme is a good example of this. Developed primarily for our own needs, it has generated sufficient interest externally that a number of other employers have bought into it, and we have been fortunate to win a number of national awards.

Now the programme is firmly established we have turned to social marketing to spread the word and increase awareness and participation amongst its target audiences both internally and externally. I have spent a large part of the last month or so developing a strategy that engages a number of social networking tools. I’ll be blogging more about this in the next few months, but to kick things off i’ll share the initial work we’ve done on developing our youtube channel. Amazingly youtube is the world’s second largest search engine which makes it an important shop window and as well as a useful repository for wellbeing resources.

Having developed a client-facing website for our wellbeing programme at www.mywellbeing.org, we wanted to feature a guided tour video, as well as a film we made that captures the views of a number of employees on wellbeing. By hosting these on youtube we can broadcast them, embed in the website, and link to them from other sources such as twitter, facebook and linkedin.